Content Marketing: Philadelphia, PA
Courtyard Philadelphia Downtown 21 N. Juniper Street, Philadelphia, PA 19107 12/12/2013 - 12/13/2013 Click here for additional information! Content marketing is one of the hottest topics for B-to-B and...
View ArticleDefining Expectations
No matter where you go, there you are. We just hope it’s where you want to be. One of the most common challenges my customers are facing is defining, and sticking with, their business objectives. In...
View ArticleTips for Working with Agencies and Vendors
Do you often work with 3rd-party marketing agencies, consultants and vendors? Here are some tips to help you get the most out of those relationships. In marketing (whether B2B or B2C), as with many...
View ArticleStrategic Marketing Planning: 5 basic principles and best practices
Need help with strategic marketing planning? 5 basic principles and best practices to help you get started… Basic (yet essential) marketing best practices and disciplines are important in order to...
View ArticleWhat Marketing Means to Us
Marketing means many things to many people. For some marketing means advertising and to others it means sales. For us, it’s simply helping bring in more profits to your organization – whether you are a...
View ArticleWhat Marketing Means to Us
Marketing means many things to many people. For some, marketing means advertising and to others it means sales. For us, it’s simply helping bring in more profits to your organization – whether you are...
View ArticleEmail blasts – successfully get your message out
One of the easiest, and least expensive, ways to get your message out to your customers (and potential customers) is with direct mail, specifically, an email blast. Email blasts let you tell everyone...
View ArticleValue-Added Services add Value to YOUR Business
In technology firms, it is easy for the sales team to provide the bare minimum of service to customers. The extra effort to go above standard calls and faxes can go a long way for your business,...
View ArticleA Sanity Check
I recently retraced my steps for 15 minutes, looking for a hair clip that was still on my head — no joke. During my search, I walked by a number of people who tried to help me find the clip, but it...
View ArticleIt’s Not Always About the Product
Technology customers are a savvy lot. They tend to know exactly what they want, and they’ve already researched their options on review sites and polled their friends on social media. They might even...
View ArticleHow to Use Events for Healthcare Marketing
If your healthcare company is looking for a more direct way to connect with current and potential clients, events are the way to go. Nothing can quite replace the power of a face-to-face interaction...
View ArticleEasy Money
The other day I saw a $20 bill on the street. I swept it up in one graceful, natural movement and immediately felt guilty. Who lost the money? As I discreetly looked around, I noticed this guy...
View ArticleGet More Bang for Your Buck
Marketing in the technology industry can be tough. New competitors crop up seemingly every day, and it can be hard to stand out in the crowd. As such, you need to make the best use of your marketing...
View ArticleReach out and . . .
Recently, I was watching 2 colleagues of mine chat about some business. When one of them really wanted the other one to ‘listen’, she reached out and lightly touched his arm for emphasis. That...
View ArticleThe Reality of Facebook
I recently chatted with a couple of friends, who I hadn’t seen in a long time. In spite of the ups and downs that life usually brings to all of us, I was happy to hear that they were doing well. Our...
View ArticleHow to Prioritize Your Startup Marketing Ideas
Marketing a startup is a tough job. There’s a lot of pressure from management to make money quickly to keep the company afloat and growing. So how do you figure out the best way to bring in the...
View ArticleFood Pairings as Marketing Partnerships
The other day I was scrolling through my Facebook feed when I saw an interesting post from one of my favorite cider makers. They had paired with a gourmet cheese maker to present some pairing ideas for...
View ArticleHow Integral is Your Product?
Technology seems to become more integral in our lives every day. Because I’m in my 30s, I can easily remember a time before cell phones, and yet I still feel incomplete if I accidentally leave my...
View ArticleSelfies
Back in the day, when we wanted a group picture, we asked “a stranger” to take a picture of us. Today we have the selfie — It’s a good backup plan, but sometimes I wonder if it might be getting out of...
View ArticleHow Often Do You Shake Up Your Marketing?
Even the best marketing ideas start to lose steam over time, and if your company has been around for a while, you may find that every now and then you have to really shake things up to see results. At...
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